Seafood Industry Australia hires Clemenger BBDO Sydney for $4m campaign

Industry body, Seafood Industry Australia (SIA), has handed its creative account to Clemenger BBDO Sydney, following a competitive pitch.

The agency will be at the helm of a $4m marketing campaign to establish a creative platform for Australian Seafood. The campaign funded by a federal government grant in response to the impact COVID-19 had on the industry due to the drastic change in foodservice and exports.

The campaign will mark the first time Australia’s seafood industry will embark on establishing itself as a brand.