Sealy ‘sex scene’ ad cleared by watchdog

The Advertising Standards Bureau has thrown out complaints made against an ad for Sealy mattresses, which features a couple canoodling in bed.

One complaint said the ad, which shows a half naked woman on top of a man in bed in the final scene, was too graphic to be shown during My Kitchen Rules, which they considered family viewing time.

“In a film or television program this would be considered a sex scene,” they said.

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