Search engines vs answer engines: Did AI kill Google?
With Artificial Intelligence (AI) the word on everyone’s lips at SXSW 2023, Keep Left director of digital and content, Larissa Thorne, considers how the new tool is contributing to the decline of search led internet.
The past few years have seen certain buzzwords get repeated so often that many of us wanted to scratch them out from the dictionary entirely, never to be uttered again. But unlike the ‘unprecedented times’ that came before this ‘new normal’, 2023 sparked a few more powerful phrases that signalled, in many ways, the end of life as we know it. I’m talking, of course, about ChatGPT.
Few words (or letters, technically) have been spoken more at SXSW in Austin than AI. With sessions ranging from film to journalism, not to mention a large percentage of the Brand & Marketing track, everyone has tackled the effects of artificial intelligence in one way or another.
The festival is far from over, but one thing is already very clear: We’re no longer talking about the ‘internet of things’. In fact, it’s no longer the internet of anything. We’re entering the era of ‘assisted computing’ and AI is at the forefront.
