Secret CMOs, marketing science and big event activations added to Mumbrella360 lineup

Tim Burrowes

April 17, 2015 11:22

Ferrier at last year’s Mumbrella360

Four mystery marketers with their identities hidden will tell hard truths about the industry at Mumbrella360 in one of the sessions announced for the conference today.

As well as the secret CMOs, other sessions confirmed for the program today include a fast paced romp through marketing sciences from consumer psychologist Adam Ferrier and the behind-the-scenes story of Telstra’s activation of its Sydney New Year’s Eve sponsorship.

Mumbrella360 takes place from June 2 to 4, with the $700 earlybird discount expiring at the end of today.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

Alan Roberton 18 Apr 15

If they’re not willing to revel their identities and who they work for, who cares what they think.
I’m over side-line snipers, who feel secure in their anonymity. Their personal bravery underwrites the irrelevance of their views.
Stand up and be counted, or discounted which is what you deserve.

Alan Robertson
Kinesis Media Pty Ltd.

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