Seedooh to provide independent OOH verification for GroupM in New Zealand

Andrew Banks

October 25, 2022 11:07

GroupM’s New Zealand agencies and their clients will be able to monitor and verify digital and static out of home campaigns in near real time, following an agreement with Seedooh to provide third-party verification.

Under the agreement, GroupM agencies and clients can activate Seedooh’s best practice, 100% accurate ‘Verification as a Service’ instantly, for any campaign, using any format of Digital or Static OOH. The Platform is fully integrated with New Zealand’s Out of Home companies’ content delivery technology, enabling it to measure and verify every play on more than 1000 digital screens across the country.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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