Seek highlights unsuccessful job matches in ads for its AI search technology

Seek has launched a digital and OOH campaign to promote its improved search engine that is powered by artificial intelligence.

The ads, created by Six Black Pens, display exaggerated and comical situations to reflect the challenges faced by job seekers and employers when roles just don’t match up.

Seek takes a humorous look at when candidates and job roles don’t match up

Seek’s search technology provides more relevant matches to employers, recruiters and candidates, through learning from their previous job search behaviour.