Seek tells stories of unfulfilled Australians needing a career change

Seek is encouraging unfulfilled Australians to change their career path on a new content platform by offering ‘real’ career change stories and career advice to consumers.

Created by Clemenger BDDO Melbourne, the new campaign includes a piece of long-form content, featuring the lives of Ned, Lee and Charu, three Australians who need a career change.

With the help and advice of their family and friends, Seek gives each person work experience in careers better suited to them: Charu as a chef, Ned as a town planner and Lee as a landscaper.