Seeking Inspiration

Where do creatives find the stimulus for fresh ideas? In a feature that first appeared in Encore, Megan Reynolds looks for the source of inspiration.

Coming up with fresh ideas day after day is no easy task, particularly when you’re operating in an increasingly cluttered market where a unique voice is hard to find. For creatives working in the media, marketing and entertainment industries, constantly producing ideas requires an established set of skills and something else altogether: inspiration. It’s an elusive impulse experienced by some more than others. But is it something creatives can tap into more frequently if they put their minds to it?

Andy Flemming, creative director at M&C Saatchi in Sydney, says he finds his inspiration in everything, especially the internet. He starts the day by looking at a range of websites from art and science to news, videos, photography and technology. He also makes time to play video games, listen to music and discover new things.