Sense wins AUI

Tim Burrowes

April 16, 2013 4:32

Melbourne agency Sense has won the business of Australian Unity Investments.

The win – covering advertising, DM and digital – came after a competitive pitch.

Cassy Bezeruk, head of corporate marketing for AUI said: “We were looking for an agency that demonstrated strategic thinking that carried through to brilliant creative, and Sense delivered. We look forward to working with Sense over the coming year.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.