Sensis goes psycho with new White Pages campaign

June 15, 2017 4:50

Sensis’ White Pages pays homage to Janet Leigh’s shower scene from Alfred Hitchcock’s iconic movie Psycho in its latest online campaign.

Featuring a showering woman being terrified by a call from an unknown number, the ad, created by The Royals, will be shown on digital channels including the White Pages’ own website, Facebook page and various other online properties.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics

Advertising search advertising Sensis Stephen Palmer Stuart Nightingale The Royals White pages

4 COMMENTS

Irrelevant 15 Jun 17

Wow amazing! That happens to me at least twice a year. Must download the White pages app so they can sell my data.

User ID not verified.

Giggle 15 Jun 17

This is like advertising typewriters…

User ID not verified.

mw 16 Jun 17

Or typewriter ribbons…

User ID not verified.

Dude 16 Jun 17

Hmmm.. I am not sure what to think about this one.

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Sensis goes psycho with new White Pages campaign

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE