Four agencies make shortlist for Sensis media pitch

September 22, 2014 1:54

Atomic 212, Initiative, Mediavest and Vizeum are understood to have faced off in the first round of the Sensis media pitch, Mumbrella can reveal.

Last week saw the agencies hold chemistry sessions in Melbourne ahead of the next stage of the pitch for the media business of the directories service, which Telstra sold a majority stake in to private equity interests at the start of the year.

Telstra’s media agency OMD is not participating in the pitch and it is thought that Initiative and Vizeum are the frontrunners, given they both have pre-existing Melbourne offices.

All agencies contacted declined to comment on the pitch.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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