Sentia Media rebrands as iSentia
Leading media information firm Sentia Media is to rebrand as iSentia in a move that will see the firm bring its various brands, which include Media Monitors, MediaBanc, Brandtology, BuzzNumbers, 360m, Mediapeople NZ and Slice, under one the one brand.
Mumbrella can reveal the change will see the integration of the various brands across 15 countries into a single company.
“iSentia has grown organically and through acquisitions across the Asia-Pacific over the past five years. Until now we had seven service brands that are strong in their own area of expertise and territory, which will now be consolidated into one brand to solidify our client offering,” said John Croll iSentia CEO.
Maybe they could have an agency that targets the upper socio-economic demographics as well – ABSentia.
Absolutely ridiculous! This company seriously can not make up its mind what it’s doing.
Servicing has absolutely fallen away in the past twelve months too!
Nothing new. They’ve structured and restructured every 6mths or so for the past 5 years. It keeps staff on their toes…
why don’t they put in some more buzzwords?
Why didn’t they go for 2.0Sentia? Then again e-Sentia could have been the go (or is that too early nineties rave)?
Defo buzzword bingo.
I would have just changed entirely to something like; ‘Kipper”. Kipper would be perfect wouldn’t it?
This company is a joke. Not only is the new name lame, copying iPhones, iPads, iTunes… and other Apple products, it’s also a crap place to work.
After they trash old staff and made them redundant they changed name again.. I bet they will do that again for the next 12 months cos they’re crap in delivering services.