‘You are all you ever need to be’ – Serena Williams stars in another Berlei ad

Adam Thorn

August 4, 2017 12:20

Women’s underwear label Berlei has unveiled its second brand ad featuring Serena Williams.

The film, produced by creative agency Emotive, shows the 23-time grand slam winner apparently delivering an empowering message to women, before revealing that she’s actually speaking to her unborn baby.

https://www.youtube.com/watch?v=7NiUKBWkq0Q&feature=youtu.be

The film is the second in Berlei’s Do It Yourself campaign fronted by the tennis player, who began wearing the brand’s sports bras in 2006 after her mother introduced them to her during the Australian Open.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Adam Thorn

Adam Thorn oversees Mumbrella's sponsored content and occasionally contributes editorial. He's previously worked as an editor, feature writer, reporter or sub for more than 30 major British titles including Esquire, GQ, The Sunday Times, Loaded, The News of the World and Mr Porter.

Topics