Serena Williams’ win pulls 699,000 metro viewers, handing Nine a Tuesday night win

February 17, 2021 10:53

Serena Williams’ quarter final win against Simona Halep had an average metro audience of 699,000 last night, with the match running from 7:16pm to 8:38pm on Nine. From 9:05pm to 12:35am, Novak Djokovic’s defeat of Alexander Zverev pulled 440,000 metro viewers.

Nationally, the matches jumped to 901,000 and 624,000 viewers, respectively.

The Australian Open topped the 16-39s advertising demographic, but lost out to Ten’s Amazing Race among 18-49s and 25-54s. The Amazing Race sat on 554,000 metro viewers, ahead of Seven’s Holey Moley on 436,000.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.