Set top box launch to bring cost of HbbTV ‘in line with streaming services’ claims Freeview

Liz RossThe cost of accessing the HbbTV FreeviewPlus service  could be about to fall in developments that could have a “significant” impact on the amount of people watching the service.

Free-to-air TV industry body Freeview said it was “close” to launching the set top boxes and personal video recorders (PVR) that will make consumer’s existing TV’s “smarter”, with indications it could have a price point of around $140.

It will enable consumers to connect to Hybrid Broadcast Broadband TV (HbbTV), the new online platform on which the Freeview technology sits, without the need to buy a new TV.

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