Seven appoints sport sales director as cricket and AFL rights kick in

Seven West Media WA has promoted Chris Pearce to the newly-created role of sport sales director.

Pearce will lead the network’s integrated sport offering across broadcast, streaming, print and digital, with his appointment coming ahead of Seven’s digital rights to cricket starting in October, followed by AFL rights, commencing with the Brownlow Medal and the 2024 AFL Grand Final.

He has been at Seven for ten years, and moves from his current role as group sales manager.

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