Seven confirms rights to broadcast next three Olympics across all platforms

sevenSeven has confirmed it has bought the rights to broadcast the next three Olympics across free-to-air, subscription TV, digital platforms and on radio.

The agreement, which was rumoured last month, will see the network cover the Rio Games in 2016, the Winter Olympics in Pyeongchang in 2018 and the Games in Tokyo in 2020. It also includes highlights coverage of the summer youth Olympics which begins in Nanjing later this month.

Under the deal, Seven also has options to extend the rights to broadcast the Winter Olympics in 2022 and the Games in 2024.

Although no price was disclosed, it is believed to be in the region of $200 million, and Seven West Media chief executive Tim  Worner said its monetization of the deal will start immediately.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.