Features

Seven execs: Winter Olympic Games will be ‘the largest digital event’ of 2022

With the 2022 Winter Olympic Games kicking off this week in Beijing, Mumbrella’s Emma Shepherd speaks with Seven West Media’s chief revenue officer and director of sales Natalie Harvey to discuss its predicted audience reach, and the network’s broadcast coverage.

Emma Shepherd

February 4, 2022 9:45

The Olympic Winter Games Beijing 2022 Opening ceremony will be broadcast live and free on Seven and 7Plus in what the network is calling this year’s “biggest broadcast and digital event”.

Seven West Media’s chief revenue officer and director of the Olympics, Kurt Burnette and director of sales, Natalie Harvey tells Mumbrella it’s been one of the most sought-after Olympics from media buyers, and have had over 300 advertisers already invested.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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