Seven inches ahead of Nine in Monday ratings

Tim Burrowes

March 16, 2010 11:42

Seven’s main channel had a rare Monday ratings victory over Nine, despite Two and a Half Men maintaining its lead as the most-watched show for the night.

Nine led the 7:30pm and 8:30pm time slots with Two and a Half Men and The Mentalist respectively, according to preliminary overnight OzTam data in the five main metro markets.

The channel also led among 18-49 year olds with Two and a Half Men, followed by the Big Bang Theory.

However, among 16-39s, Seven’s My Kitchen Rules was in front, followed by the two leading Nine shows.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

someonehadtosayit 16 Mar 10

Well, my wife can’t be in the ratings pool then because she’d never put seven inches ahead of nine, ark ark

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Gordon Whitehead 16 Mar 10

Please explain can some explain to me why we are still talking about market share for free-to-air TV channels?

Why don’t we talk about declining viewer numbers compared to last year? And why don’t we talk about the cost to advertisers of placing 30 sec or 15 sec TVC’s for less reach?

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John Grono 1 Apr 10

I’ll have a guess Gordon. Because it’s the only medium that can get you over a million people in 15 seconds? Call me silly, but there is still value in that!

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