Seven launches new catch-up TV destination on Yahoo!7

Tim Burrowes

December 14, 2009 11:51

The Seven Network is unveiling a new dedicated catch-up TV destination page on its Yahoo!7 site following the launch of a trial earlier this year.

From January, the broadcaster will increase the number of TV shows its will have available on catch-up TV which includes Home & Away, FlashForward, Greys Anatomy, Lost, Desperate Housewives, Heroes and the soon-to-be launched My Kitchen Rules.

While there is already pre-roll advertising in catch-up episodes online, mid-roll advertising will also be introduced for the first time.

Rohan Lund, Yahoo!7 chief executive, said there are nearly two million streams of full episode TV shows each month on the site and it expects this to quadruple with the launch of the new dedicated catch-up TV section.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

5 COMMENTS

Anonymous 14 Dec 09

2007 rang. It wants its big idea back,

User ID not verified.

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Seven launches new catch-up TV destination on Yahoo!7

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE