Features

Seven Minute Masterclass: FutureBrand’s Richard Curtis shares three tips for defining your brand’s strategy

The fourth episode of Mumbrella’s Seven Minute Masterclass, in collaboration with Hardhat, features FutureBrand Asia Pacific CEO Richard Curtis. In seven minutes he will share his key tips for defining a brand’s strategy and explain how to think about these when implementing.

Damian Francis

April 23, 2020 10:34

In this episode of Mumbrella’s Seven Minute Masterclass, Richard Curtis delivers the key pillars to defining a brand’s strategy with easy to understand tips that marketers can use in this work from home period.

One of Australia’s leading experts on brand building, Curtis leads the Asia Pacific business for global agency FutureBrand and has previous experience in senior positions at Landor and Interbrand, as well as Masters from Oxford University.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

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3 COMMENTS

Presentation skills 101 23 Apr 20

thanks rich, i was interested in your 7 minutes, but promptly turned off at 1:34 after i could not see the detail of your presentation

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Damian Francis 24 Apr 20

Thanks for the comment. We’ve actually just shared the presentation itself within this story which Richard has kindly provided. It’s much easier for you to read, now.

Thanks,

Damian – Mumbrella

Richard Curtis 24 Apr 20

Sorry about that! …the trials and tribulations of WFH and trying to do something novel. Feel free to connect with me on LinkedIn and I’d be happy to run you through the presentation myself.

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