Seven narrowly wins the TV ratings week
Seven has won survey week 17, edging out Nine 19.5% to 19.2% on a primary channel basis and 30.3% to 28.8% on a network basis.
While Nine took out Sunday to Tuesday with help from The Voice’s battle rounds, Seven took the lead from Wednesday to Saturday, driven by its news offering.
Seven News’ Sunday edition was the highest performing program for the week with 1.081m metro viewers. Friday night’s Hawthorn vs Sydney AFL game came out on top in the sports category, with 582,000 metro viewers, while The Chase averaged 641,000 metro viewers, and 1.054m nationally, from Monday to Friday.
Meanwhile, Nine took out seven of the top 10 programs for the week, with Nine News and The Voice as highlights. The reality singing competition was the top show for the network, followed by Nine News. The Voice’s Sunday night episode was the most-watched entertainment show of the week, with an average metro audience of 1.095m.
The rivals’ multi-channels, 9Gem and 7Mate, tied on 4.5% share for the week, while Love Island drove Nine to a BVOD win with 48.9% total commercial share.
On Saturday night, Seven News was the most-watched show of the night, with 836,000 metro viewers. Nine News came in second among capital city viewers on 772,000, but third nationally, beaten by ABC News, which had 1.023m national viewers (664,000 metro) compared to Nine News’ 1.016m.
There was a Saturday night tug-of-war between Seven and Nine News in the key advertising demographics. In the 18-49 demographic, Seven News beat Nine News on a national basis (265,000 vs 242,000 respectively), but Nine attracted more metro viewers (197,000 to Seven’s 176,000). This pattern was replicated in the 25-54 market. Seven News had 347,000 national and 227,000 capital city viewers, while Nine landed on 304,000 and 253,000 respectively.
Among metro viewers, Seven’s showing of Port Adelaide vs Geelong in week 14 of the AFL took out fourth place, behind Seven, Nine and ABC News. It had 500,000 metro viewers, driven by Melbourne’s 272,000 viewers on Seven (airing on 7Mate to just 25,000 Sydney viewers).
ABC came in third for Saturday night audience share on 18.1% on a network level and 12.4% on a primary channel basis.
Network Ten had a 13.6% Saturday night share, with Ten itself on 8%.
Ten finished with 12% primary channel share and 17.8% network share for the week. Madonna’s appearance on the couch delivered The Graham Norton Show its biggest audience since December 2017, with 433,000 metro viewers. Masterchef’s Wednesday episode was the best performing show for the network, with 714,000 capital city viewers, while 10 Bold recorded its 21st consecutive week of year on year growth, according to the network.
Graham Norton with (seated left to right) Sir Ian McKellen, Madonna, Danny Boyle, Lily James, Himesh Patel and Sheryl Crow.
PA Images on behalf of So TV
The weekly win is Seven’s seventh this year in the official ratings period, and it also took out both non-survey weeks in April. Nine has won 10 of the official ratings weeks for its primary channel.
The following graphic was compiled by Nine, based on OzTAM data. It excludes ABC and SBS viewing, meaning percentage numbers will not match the numbers referred to above.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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