Seven and Nine share victories as MKR continues to dominate
Seven has won the prime-time battle in week two of the official ratings season with an overall prime-time commercial channel share of 40.6%, thanks largely to the ongoing popularity of reality juggernaut My Kitchen Rules.
The cooking show dominated across key advertising demographics, accounting for four of the top 10 programs for the week in the 25-54, 16-39 and grocery buyer brackets, as well as across ‘total people’.
The other non-new programs in the most-watched list for the week included Nine’s Married at First Sight, with the Monday episode coming in second for 25-54s, 16-39s and grocery buyers, and Ten’s I’m a Celebrity Get Me Out of Here.
It’s actually “free-to-air prime-time commercial channel share” of 40.6%.
Last time I looked there was a slew of Foxtel channels (and SBS for that matter) that ran commercials.