Seven open to NRL and A-Leagues as it builds digital sports arsenal

A Seven executive has revealed that the network is open to looking at the rights to some major Australian sports codes on the back of revamped coverage plans for cricket and the 2025 AFL season.

On a new episode of Mumbrella’s one-on-one podcast, Gereurd Roberts, group managing director of Seven Digital, discussed the media giant’s big plans for cricket and AFL – which includes streaming rights – and said this is only the beginning.

When asked if Seven would look at an opportunity to bring other big Australian sporting codes on board, such as the NRL or A-Leagues competitions, Roberts responded: “Yeah, 100%.”

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