Seven signs with Salesforce for Media Cloud, updates Code 7

October 12, 2021 5:29

Seven West Media has signed-up with Salesforce to implement the Salesforce CRM and Salesforce Media Cloud for ad trading across the Seven Network and other platforms.

Chief revenue officer, Kurt Burnette, said Seven West Media had done an extensive Request For Proposal, and had chosen Salesforce, on the basis it had “delivered in other parts of the world”.

“This is the first of many announcements,” said Burnette, who added that other technology partners were in the pipeline, but that Seven was more focused on the outcomes, “rather than the partner”.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.