Seven unveils plans to use cricket to dominate summer and win back the demographics

July 10, 2018 4:30

Cricket will be the centrepiece of Seven’s plan to dominate television ratings in the latter part of the year, launching with a women’s one day international immediately after the AFL Grand Final, the network has revealed.

The network aims to command 40% of the audience across all demographics during the summer period following a family friendly programming push to address what CEO Tim Worner previously described as a disappointing last few months of 2017 for Seven.

Seven’s Kurt Burnette: “It’s total domination”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

Topics