Seven West Media signs up for new ad solution from Magnite

February 3, 2021 9:21

Independent sell-side advertising platform, Magnite, has launched a solution that provides CTV and over-the-top (OTT) publishers with the ability to manage and sell demand channels independently, allowing them to compete side-by-side. Seven West Media is one of the first global publishers to implement the solution, known as Unified Decisioning.

According to Magnite Unified Decisioning brings the same control and flexibility that have long existed in the direct ad world to the realm of programmatic media.

Seven West Media head of programmatic sales, Luke Smith, said of the solution: “The early results we’ve seen using Magnite’s Unified Decisioning to ensure optimal delivery of direct and programmatic demand have been promising.”

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.