Seven to air live esports match on 7mate’s screenPLAY

Zoe Samios

July 21, 2017 10:27

Seven’s video game and esports platform, screenPLAY, will broadcast the esports Overwatch World Cup Group Stage: Sydney event live this weekend, as part of a new partnership between Blizzard Entertainment and Seven West Media.

The news comes almost a month after ScreenPLAY was launched across 7mate and online, aiming to build on Seven’s ‘content everywhere’ strategy.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Blizzard Entertainment e-sports Overwatch World Cup screenPLAY Seven West Media

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Seven to air live esports match on 7mate’s screenPLAY

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE