Seven’s branded content cruising show beaten by mining and Bondi Rescue in primetime slot

Channel Seven’s branded content show for Royal Caribbean Tom, Rach and Rosso Go Cruising was beaten into third place in its 8pm timeslot last night, picking up 571,000 viewers.

The number was down on the last time Seven ran a brand-funded show during the Easter period, which saw McDonald’s Gets Grilled watched by 761,000 people in the 9.30pm timeslot on April 3, 2012.

It was beaten by ABC shows Catalyst (804,000) and Making Australia Great: Inside Our Longest Boom (723,000) and Bondi Rescue on Ten (640,000), although it did beat the second and third of a trio of repeat episodes of The Big Bang theory on Nine which had 526,000 and 543,000 viewers respectively, according to OzTam’s metro overnight ratings.

https://www.youtube.com/watch?v=YV35SdGk2V8