Seven’s My Kitchen Rules fails to fire up ratings

Seven’s big new hope to take on Ten’s MasterChef, My Kitchen Rules has had a disappointing ratings launch, with Nine taking the night led by a new episode of Two and a Half Men.

My Kitchen Rules

My Kitchen Rules was only the ninth most watched programme for the evening with 1.1 million viewers, while the return of Desperate Housewives attracted just over one million, according to preliminary overnight OzTam data in the five metropolitan markets.

By comparison, MasterChef’s first episode attracted 1.4 million viewers. Its daily show averaged 1.5 million and the MasterChef Challenge Sunday shows averaged 1.7 million. The finale attracted 3.29 million viewers.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.