Seven’s Ultimate Tag launches to 447,000 metro viewers

Seven’s newest show, Ultimate Tag, premiered to 447,000 capital city viewers last night, behind Ten’s The Amazing Race on 461,000 and Married at First Sight’s first commitment ceremony, which topped the night for Nine on 945,000.

Ultimate Tag – a game of tag featuring professional parkour competitors, sprinters, gymnasts, and martial arts athletes – launched to far less fanfare than Seven’s Holey Moley. The latter show began in February to 983,000 metro viewers after a comprehensive promotional campaign, but experienced steady decline throughout the rest of its season.

Australian athlete Matt Shirvington, who commentated Holey Moley alongside US comedian Rob Riggle, is also the host of Ultimate Tag with Abbey Gelmi. Like Holey Moley, Ultimate Tag is also a US import; the format originally premiered last year in America.