Shane Warne returns to front News Corp’s fantasy sports competition, SuperCoach BBL
‘Cricketing mastermind’ Shane Warne is back to front News Corp Australia’s Supercoach BBL fantasy league for a second year, signing on as ‘coach’ of the event for 2019-20.
The major marketing campaign is a subscriber push for the publisher, with a quarter of the content delivered as part of the campaign exclusive to subscribers only.
The fantasy sports competition launched across News Corp Australia’s key metropolitan and regional mastheads this morning, and will be supported by high impact placements and double page spreads throughout the campaign.