Share a Coke with #Banksy
Dr Mumbo likes to give credit where it’s due, and it’s certainly due to the anonymous English street artist Banksy who orchestrated a stunt in which his Girl with Balloon painting self-destructed and shredded after being sold at auction for just over £1m.
Credit is also due to the local Coca-Cola marketing team, who has jumped on the Banksy bandwagon and created its own self-shredding animation.
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Just like the two DDB agencies that did the same thing (better) for MCDonalds in different markets? https://www.adweek.com/creativity/mcdonalds-agencies-rush-to-reference-banksys-shredded-painting-with-fry-art/
That’s just how advertising/marketing works. No one recreates the wheel, they just find new ways to implement it.
IMO well played Coke social team, great piece of content.
Hmmm…I was told that creative that “breaks the feed” is disallowed? Maybe that’s changed…