Sheepskin Rug family features in latest work for new Ikea brand platform
Ikea is continuing its celebration of everyday objects with a new ad showing a day in the life of a sheepskin rug couple and their pet stool.
The latest work shows a day in the life of a Sheepskin Rug couple
Created by The Monkeys, the latest work is an extension of Ikea’s ‘Celebrate the Everyday’ brand platform, which aims to connect with consumers in a more memorable way by giving household objects personality.
A 45-second spot shows a Sheepskin Rug getting out of bed after being woken by an alarm clock, before being chased by its stool to the kitchen to prepare breakfast for its Sheepskin Rug partner.
