Shein crosses billion-dollar sales mark in Australia
Chinese fast-fashion giant Shein has recorded sales of over $1.2 billion in Australia during just its third year of operations in the country.
According to newly filed accounts, sales for the retailer jumped from $979 million in 2023 to $1.23 billion in the 12 months to December 31. Profits jumped from $10.6 million to $15.2 million.
As a comparison, Big W stores took in revenue of $4.7 billion in the most recent financial year, while Myer made $3.26 billion.
