Rise of regional Australia, end of ‘cotton wool’ parenting and ‘golden age of BS’ named as key public relations issues for 2016

A move away from cities to regional Australia and a trend towards parents toughening up their kids are among the key local issues PRs should prepare for in 2016, according to a report from Havas PR.

Meanwhile, the key global trends will include continuing uneasiness about the future and the continuing ability of social media to give the public a platform to deliver a “golden age of bullshit”, says the publication.

Havas PR, locally represented by Red Agency, examined consumer trends globally to identify 11 that look set to shape the communications industry in 2016.