Shine Australia to water and weed its formats

The Biggest LoserShine Australia will not shop around its formats with commercial broadcasters, but it will make sure they remain relevant in the market.

“It’s a case of watering, weeding, and continuing to keep [The Biggest Loser, MasterChef] relevant to the audience,” CEO Mark Fennessy told Encore.

The Biggest Loser will return to Shine at the end of the current series, with MasterChef to follow next year. The transition, said Fennessy, will be transparent in terms of the content, but contracts for upcoming editions of the shows are yet to be negotiated.

“In terms of quality, there should be no difference as we will maintain the quality of production values and editorial content.

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