Shine boss, Hollywood hand and Gruen co-creator among Mumbrella360 lineup

With Mumbrella360 now just a week away, we can today announce new details for the program, including the boss of Australia’s biggest television production house, seven marketing technology firms, the head of Australia’s most commonly used companion app, a Hollywood veteran and the producer of The Gruen Transfer.

The four sessions we can now confirm full details of examine technology solutions to marketing problems; offer the audience to challenge a team of strategists; explore the future of TV storytelling; and ask whether today’s agencies are fit to deliver what modern clients need. The sessions:

One brief and seven technologies:

Naked Communications founder Adam Ferrier moderates a session featuring a real brief from Unilever media director Michelle Katz with seven technology companies given five minutes each to pitch a solution to a marketing problem.