Shoe brand reprimanded for exploiting exposed woman in billboard ad
Shoe brand Windsor Smith has been reprimanded by the ad watchdog for projecting a woman in an “exploitative” manner when releasing a billboard ad featuring a woman from the waist down wearing sequinned black boots and a black leotard.
The complaint which was posted to Ad Standards noted the woman had “very naked buttocks” which was “very inappropriate” and objectified women.
A Windsor Smith ad previously banned by Ad Standards for demeaning women
Lol at the “A similar shoe to the one which was advertised” image accompanying this story which also focuses on a woman’s bare legs.
Cant even see her arse
Either the photo above is the incorrect one or Ad Standards needs an anatomy lesson but I cannot for the life of me see any “very naked buttocks” only legs, if that’s the case the complaint should be dismissed for being silly and extreme.
Hi David
No the image in the article is not the one that the Complaints Panel upheld.
Windsor Smith are the Masters of “free advertising”.
One billboard = National Exposure
I caught sight of this ad when I was in the CBD – it looked like the brand was stuck in the dark ages ….and not in a good way.