Shoe company appoints media agency Initiative
An online fashion and footwear retailer The Iconic has appointed Initiative, a media communications agency to promote the brand.
The announcement:
Fast-growing Australian online fashion and footwear retailer The Iconic has appointed media communications agency Initiative to help accelerate national awareness of The Iconic’s retail range.
The Iconic reviewed several media agencies for the assignment which will focus initially on a major national television campaign that broke this week.
