F.Y.I.

Shopper marketing agency Integer launches in Australia

March 8, 2011 12:34

Omnicom’s shopper marketing specialist agency Integer Group has launched in Australia.

The announcement:

Sydney (March 8, 2011) — The Integer Group announced today that it is opening Integer Australia with branches in both Sydney and Melbourne. TEQUILA\Activations, part of Whybin\TBWA Group, will be rebranded Integer Australia. This realignment will allow the new entity to service Australian clients and Integer global clients.

Integer Australia will launch with six local clients including Insurance Australia Group, Goodman Fielder, GSK, MARS Petcare, Brown Brothers and Michelin. The initial staff of 10 will be led by Integer Australia’s new General Manager, Georgia Bruton, with recently appointed Gavin McLeod as Creative Director.

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