Shopper Media invests in outdoor media planning tool

Retail-focused outdoor operator Shopper Media has launched a media planning tool which allows clients and agencies to target consumers more effectively.

Known as Shopper Ai, the heat map-based tool uses data from a number of providers, including the Australian Bureau of Statistics, Roy Morgan, Tourism Research Australia and the Australian Government Productivity Commission as well as real-time shopper analytics collected through MIST technology.

Buyers can make more informed decisions