Short Term Girlfriend, a business to connect freelancers with understaffed agencies, launches

Samantha Simpson, founder of production company Sam I Am, has launched a freelance production business Short Term Girlfriend (STGF).

SGTF’s proposition is to connect freelance production professionals with clients and agencies to fulfil traditional agency roles that have disappeared through cutbacks and changes to the agency model. Simpson also intends for it to service agencies that have had to scale back due to COVID-19.

The STGF team James Fisher, Rich Cole, Anna Morwenna, Sirin Thongudomporn and founder Samantha Simpson.

Simpson explained: “Often the traditional producer or art buyer role no longer exists, or creative and account service teams are taking on lead producer roles. Agencies – including creative agencies, design studios, marketing and PR agencies – are busy, and at peak times, overextended.