‘Shots fired’: YouTube reminds us who’s boss in video

Darcy Song

September 15, 2023 10:34

This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series.

Same venue, but a very different story.

On Thursday night, YouTube took over Sydney’s Hordern Pavillion, where Nine held its 2024 Upfront only a week ago, and used its Brandcast to take aim at traditional channels.

It was a not-so-subtle reminder that YouTube is still the video industry’s boss.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

2024 upfront Brandcast EssenceMediacom Euan MacDonald Half Dome Michael Betts YouTube YouTube Brandcast

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‘Shots fired’: YouTube reminds us who’s boss in video

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