Shutterstock’s global CMO Lou Weiss to speak at Mumbrella’s B2B Marketing Summit

June 13, 2019 9:58

Lou Weiss, the global chief marketing officer of American stock photography, footage, music, and editing provider, Shutterstock, will take the stage at Mumbrella’s B2B Marketing Summit in Sydney on September 5.

Weiss, who was behind the brand’s viral Fyre Festival promo spoof, will reveal how brands can use culturally relevant moments and news to create a viral marketing campaign that will work for B2B.

Weiss will present a session titled: ‘How B2B marketing can leverage viral marketing techniques and breaking news’

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

B2B Marketing Summit Green Hat Hubspot Jules Lund Lou Weiss Mumbrella B2B Marketing Summit Shawn Low shutterstock Taryn Williams theright.fit Tribe Varun Bhandarkar