Significant seven: news stories

Over the next few days, we are publishing highlights from this year’s Mumbrella Annual.

1. Queensland floods
The commercial broadcasters swept aside normal programming to devote virtually non-stop coverage of probably the worst natural disaster in the state’s history. It was a ‘good’ disaster for Today presenter Karl Stefanovic, a Queenslander, and saw George Negus come to the fore on Ten some weeks before he spearheaded the channel’s ill-fated 6:30pm news experiment.

2. Cyclone Yasi
Commercial broadcasters used live streaming images from iPhones while staff from the ABC stayed underground until after Cyclone Yasi had passed through. News Limited published rare afternoon editions.

Telegraph-Cyclone Yasi

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.