Simon Baker new face of Samsung

Aussie actor Simon Baker, who stars in Nine’s The Mentalist, is to front a major advertising campaign for Samsung.  

The announcement:

SYDNEY, Australia – July 9, 2010 – Samsung Electronics Australia today announced it will be launching a major brand campaign, starring Australian actor Simon Baker, to communicate the company’s ‘Turn on Tomorrow’ brand positioning. The locally developed campaign will involve a substantial above the line investment, including a TV advertisement staring Baker, set to air later this year. ‘Turn on Tomorrow’ communicates Samsung’s dedication to the relentless pursuit of a better tomorrow through delivering product and service innovation for today’s lifestyle. The campaign will communicate the company’s breadth of offering and technical innovation across its Audio Visual, IT, Telecommunications and White Goods categories.

First appearing in Australia in November 1987, with a narrow consumer electronics offering, Samsung has gone on to deliver a wide range of innovative products, with increasing quality and value for consumers.