Simon Reid and Nick Durrant get new roles within IPG Mediabrands’ Initiative and Magna

IPG Mediabrands has appointed Simon Reid and Nick Durrant as national head of partnerships at Initiative and general manager of investment at Magna, respectively. Both will start in their new roles on 2 March.

Reid’s promotion sees him take up the national role from head of partnerships at Initiative Melbourne, a position he has held at the media agency for four years. Durrant, meanwhile, steps sideways from Initiative into stablemate Magna, IPG Mediabrands’ investment and intelligence division.

Simon Reid (left) and Nick Durrant (right) both move into their news roles from within the IPG Mediabrands group