Singapore Airlines appoints Liquid Ideas to handle Australian PR

Liquid Ideas has been appointed as the Australian public relations and communications agency for Singapore Airlines following a four-way competitive pitch.

The agency will begin work with the airline from Saturday, taking over from Weber Shandwick.   

Liquid Ideas will be responsible for the publicity and promotion of the Singapore Airlines brand, supporting corporate communications and managing events and activations. The account does not include the carrier’s budget airline Tiger Airways.

“We couldn’t be more excited to be working with what we think is quite simply the world’s greatest airline brand,” said Stuart Gregor, Liquid Ideas founder and director.