But has Singo ‘bought a Jeep’?

Looks like its bogus just like the campaign itself

@Tom. I once convinced a girlfriend not to buy a Jeep. And I would do it again if necessary, but can you name a better campaign for automotive since ‘bugger’?

Buying a Jeep is the new jumping a shark.

@me a moot point you make. Practically no manufacturer produces ads here and thise few that do are crap. So does that make this a great campaign?. It’s a bit like declaring Steven Bradbury the best Olympic skater because there is no one left in the race. At lest Bradbury didn’t have the gall to strut around like a world beater

The problem with the ad is that every time I see someone driving one of those things I think “oh, you poor love, your husband is cheating on you” or “oh, poor sad thing, nobody notices/loves/respects/cares/looks up to/lusts after/gives a fuck about you” .

Those ads are pinging into the individuals with the lowest self esteem/self worth and the people buying them probably don’t need any extra pity in their lives. Or do they?

Have you inspected a new Jeep? I have and they cannot even put it together properly. When I pointed this out to the salesperson he just shrugged. Luckily the ad is embedding itself in getting people to smile for the camera 🙂

well that means Alan Jones will want a Jeep too:)

@Me, think you have hit the nail on the head. I cannot recall another automotive campaign that has stuck in my head like ‘bugger’ and Jeep and that is not just in Aust. but globally.

@tom. Not moot point. This campaign ties in directly to the aspirational aspect of owning a Jeep. Except for the polo players execution, I personally find the campaign annoying. But effective. Even my dad goes on about ‘I bought a Jeep.’ Not since ‘Not happy Jan’ has an expression entered the idiom so comfortably. Why? Because it taps into a truth. Like I said, I’m in no hurry to buy a Jeep, but I know a good campaign when I see one.

No I don’t work for Sean and Adam.

Short memories. Try: “Oh, What a Feeling”, Zoom-Zoom and Please Consider.

Stick enough $$ behind the most incredibly stupid line and it will be remembered.. Doesn’t mean it works. These ads are everywhere and they still only sell 20k cars a year. Their ROI is pitiful… If you don’t know what ROI is ask your Dad!

@goauto. Memorable is not enough. Each of your examples does remind of the brand being referred to, but the only one that ties into a unique brand insight is ‘please consider’. And we all know how successful that was…

@Me. Give credit where credit is due. Please Consider had the Mitsubishi Sigma leading its market segment for a number of years and laid the groundwork that saw the Magna become the most successful front drive V6 car in Australia – ever.

Later decisions made in the US and Japan – outside the control of Australian management – were responsible for the downfall of its manufacturing export prospects and it was these decisions that led to the ultimate closure of the Adelaide plant.

@goauto. IIRC please consider was not used for Sigma, it was for second generation Australian Magna. Reason for the line was for people to please consider it on their shopping list when looking at a Falcon or Commodore. It was not positioning itself against other V6 front drives. Maybe it was a sales success relative to imported front drive V6s, but the critical mass sales volumes for sustainable manufacturing in Australia were not achieved. It was not necessarily a bad car. Export volumes are a furphy, even the Pontiac G8 and GTO were never enough to seriously bolster local production numbers. I wish otherwise, but the blame lies both here and overseas.

@tom. ROI. What is that, your Reponse Of Ignorance? Ads don’t sell, they get people through the door. This line succeeds because it welcomes everyone to the daunting but adventurous possibility of following your dream, if that’s what conforming to the Jeep archetype is for some people. Once they drive one and realise that perhaps another vehicle is for them, are you going to blame the ad? I don’t have the metrics, but I’ll bet inquiry has shot up. As for return on investment, congratulations on being the first person in history to draw a direct line between every dollar spent on marketing and every unit of goods or service ever sold. Care to enlighten us on your modelling?

‘I Bought A Jeep’ is a great campaign. But it didn’t succeed in isolation. The campaign was launched on the back of the CEO dropping Jeep’s price from low $30K’s to low $20K’s. So, well done CR AND well done client. Great campaign celebrating a great offer = winner.

all you guys bore the shit out of me……

@I saved $9000 – that’s the understatement of the year. A price decrease like that makes the campaign a simple retail campaign – adhering to the conventions of being annoying and unsophisticated

@anonymous. No one is making you read this stuff.

By the looks of it, it may be time to go back to the old slogan:

It’s a Jeep thing, you wouldn’t understand.

I bought a Range Rover

I sold a Jeep Cheroke Ltd for a dollar*, so sick was I of it breaking down. Absolutely the worst pile of sh!t I ever owned (in close to half a century on the road).

* to a mechanically gifted and generous friend, who had to buy another scrap Cheroke as so many parts needed replacing.

When I see new Jeep owner I think ‘You poor sucker!’